Editorial disclosure: No affiliate links are active in this launch version. Prices and coverage below were checked against the companies’ official pages on July 18, 2026. Companies can change plans, prices, and site counts at any time.
DeleteMe, Incogni, and Optery all sell recurring personal-data removal, but they structure their plans differently. The right comparison is not simply “which has the biggest number.” Consider whether you need a low-cost automated plan, a free exposure scan, family coverage, custom removals, or human review.
Published plan comparison
| Service | Entry individual option | Published coverage or approach | Notable distinction |
|---|---|---|---|
| DeleteMe | Standard: $129/year for one person | Official plan page describes removal from major data-broker websites, recurring service, reports, custom requests, and support. | Established managed-service model; U.S. Standard plan. |
| Incogni | Standard: $95.88/year ($7.99/month when billed annually) | Official site states automated removal across 420+ data-broker sites, multiple emails/addresses/phone numbers, and recurring removals. | Lower published annual entry price; Unlimited tiers add custom-removal claims and phone support. |
| Optery | Free Basic; Core: $39/year ($3.25/month when billed annually) | Official pricing lists a free exposure report and self-service tools; paid tiers range from automated Core coverage to broader human-assisted and custom-removal tiers. | Only one of the three with a published free exposure-report tier in this comparison. |
Which one fits which situation?
Choose a free starting point when you first need visibility
Optery’s published Free Basic plan includes an exposure report and self-service tools. That can be useful when you want to see possible listings before deciding whether to pay.
Compare entry pricing when basic recurring removal is enough
At the time checked, Optery Core had the lowest published annual entry price, followed by Incogni Standard and DeleteMe Standard. Entry price alone does not establish equivalent coverage, review quality, or support.
Look for custom-removal terms when the problem is not a standard broker
Incogni and Optery publish higher-tier custom-removal options. Read the current eligibility, site scope, waiting period, and exclusions before assuming “custom” means any page on the internet.
Use company reports as claims, not independent proof
Coverage counts are published by the services themselves and may use different definitions. A site count does not tell you how many listings will match your identity, how quickly a broker will comply, or whether the underlying public record remains available.
Digital Vanish verdict
Start with free official tools and a manual exposure check. Then choose a paid service only when recurring rechecks, volume, or time savings justify the subscription.
- Lowest-cost automated entry: Optery Core, based on published annual pricing checked on the review date.
- Lower-priced broad automated plan: Incogni Standard, based on its published 420+ broker claim and annual price.
- Managed-service familiarity: DeleteMe, with a long-running report-and-removal model and custom request language on its official plan page.
No service should be described as making a person “unfindable.” Public records, news, court information, social profiles, copied data, and legal exceptions can remain.